
PII vs Personal Data vs Sensitive Data: Key Differences, Examples, and Compliance Requirements
European data protection authorities issued €1.2 billion in GDPR fines in 2025 and are now averaging 443 personal data breach notifications per day — a 22% year-over-year increase. Regulators specifically cite violations involving special category data as a leading driver of maximum penalties. If your organization isn't classifying its data correctly, it isn't protecting it correctly — and that gap has a precise price attached to it.










