Privacy Insights That Matter

What Happens When Your Cookie Consent Tool Hits Its Limit?

Your campaign went live on a Tuesday. By Thursday, traffic was up 340% from the paid push. By Friday, your analytics team noticed something strange: consent log entries had stopped updating mid-Wednesday. The cookie banner was still appearing. Users were still clicking. But the CMP had quietly hit its monthly consent limit — and when it did, it stopped recording anything. Every interaction from Wednesday onward existed in a legal void: banners shown, choices made, nothing logged.