Become Compliant with GDPR & IAB Transparency Framework

To enable the IAB Framework you need to navigate to Banners and then Settings. Go to the IAB Tab and click on the checkbox to enable the IAB. The IAB tab should look like this.

Figure 1: Enabling IAB from the Secure Privacy admin panel

Once you enable IAB, the default cookie banners will be replaced and the IAB cookie consent banner will appear for users. The new cookie consent banner will look similar to the image displayed below when expanded.

Figure 2: IAB Cookie Consent Banner when expanded

Similarly,your privacy center is also updated and will look similar to the image displayed below.

Figure 3: IAB Privacy Center

Things to note while enabling IAB.

a) Please note that Secure Privacy as an IAB registered CMP is under the obligation to work only with publishers that are in full compliance with the IAB Framework Policies. By enabling the IAB framework in Secure Privacy, you confirm to comply with these policies.

b) Enabling IAB will replace your cookie consent banner text, and remove the plugins and trackers found, Instead it will start showing Vendors, Purposes and Features.

c) Similar to the cookie consent banner, the privacy center will also be replaced with Vendors, Purposes, and Features.

d) Currently, the IAB banners are supported in the English language only.

e) Consent management is also modified to track the vendors and purposes.

As a publisher participating in the Framework, you first select what vendors you want to cooperate with from the Global Vendor List in the IAB.

Then, you can partner up with a consent management provider (CMP), e.g. Secure Privacy. You may also operate without a CMP and take care of the consents yourself.

The framework is a step towards standardized compliance, but it does not guarantee compliance. The IAB framework merely signals the consent status to the vendors, but in reality, it is up to vendors and advertisers whether they choose to respect it.

For this, we recommend that you are careful when selecting your consent management provider (CMP) or handling it yourself.

Secure Privacy is one of the few CMP’s which fully meet the requirement of the IAB Transparency and Consent Framework.

If you decide to build your own solution, make sure to meet the following requirements in GDPR:

Informed information: What data is processed and for what purpose? It must be clear for the user, what the consent is being given to.

Based on a true choice: the user must not be coerced into accepting the cookies.

Affirmative: Given by means of affirmative and unambiguous action.

Notice: Notice is given before the initial data processing takes place.

Withdrawable. It must be as easy for the user to withdraw the consent again, as it was to give it in the first place.

To read the individual user’s current consent state on a website, ping the following command every 500ms until result.cmpLoaded equals true (when consent has been loaded or submitted) in the callback:

window.__cmp('ping', null, function(result) { console.log(result) });

To retrieve the BASE64-encoded consent string after that, execute the following command and read the value of result.consentData in the callback:
window.__cmp('getConsentData', null, function(result) { console.log(result) });

To learn about cookie blocking , please see this guide.

Yes, we offer IAB readiness tests, website audits, training and more. Please schedule a call here.

Yes, we offer full support for a wide range of privacy laws including GDPR, CCPA and LGPD.

Yes, we offer volume discounts. Please schedule a call here.

Yes, you can. We offer a FREE trial. You can cancel anytime.

You sure can. Go to your administration panel at any time, and you will find cancel in the account section.