Everything Publishers Need to Know About The New TCF v2.2 - IAB Europe & IAB TCF 2.2 Updates

The Transparency and Consent Framework (TCF) is a self-regulatory framework for the programmatic advertising industry that was developed by the Interactive Advertising Bureau (IAB) Europe. The TCF provides a standardized way for websites to obtain and manage user consent for the processing of their personal data, including the use of cookies. Created by IAB Europe, the transparency and consent framework, or TCF, helps address the complexities of digital advertising under European laws like the GDPR and ePrivacy Directive.

The latest version of the TCF, TCF v2.2, was released in May 2023. TCF v2.2 introduces a number of new features and updates, including:

• The deprecation of legitimate interest as a legal basis for processing data for targeted advertising or content personalization. This means that publishers can no longer rely on legitimate interest to justify the use of cookies for these purposes, and must instead obtain explicit consent from users.
• The addition of new purpose codes and categories. This will provide users with more granular control over how their data is used.
• Changes to the way that consent is obtained and stored. This will help to ensure that consent is obtained in a clear and transparent way, and that it is stored in a secure and tamper-proof manner.
• New requirements for vendors. This will help to ensure that vendors are compliant with the TCF and that they treat user data with respect.

What do publishers need to do to comply with IAB TCF v2.2?

Publishers need to take a number of steps to comply with TCF v2.2, including:

• Updating their consent notice to reflect the new requirements. This includes providing users with clear and transparent information about how their data will be used, and obtaining their explicit consent for data processing activities.
• Implementing a CMP (Consent Management Platform) to manage user consent and communicate it to vendors. A CMP is a software tool that helps publishers to comply with the TCF by automating the consent collection and management process.
• Updating their vendor list to ensure that all of their vendors are compliant with TCF v2.2. Publishers can find a list of compliant vendors on the IAB Europe website.
• Training their staff on the new TCF requirements. This will help to ensure that everyone in the organization is aware of their obligations and is able to comply with the new framework.

What are the benefits of TCF v2.2 compliance?

There are a number of benefits to complying with TCF v2.2, including:

• Reduced risk of fines and other penalties. Data protection authorities are increasingly taking action against companies that are not compliant with privacy laws. Complying with TCF v2.2 can help to reduce the risk of being fined or otherwise penalized.
• Increased user trust. Users are increasingly concerned about how their data is being used online. Complying with TCF v2.2 can help to demonstrate to users that you are committed to protecting their data and that you are using it responsibly.
• Improved brand reputation. A strong reputation for data privacy can be a valuable asset for any business. Complying with TCF v2.2 can help to improve your brand reputation and make you more attractive to customers and partners.

Is there a deadline for implementing TCF v2.2?

Yes, there is a deadline for implementing TCF v2.2. Publishers and vendors must implement the new TCF v2.2 specifications by November 20, 2023. The deadline was originally set for September 30, 2023, but it was extended due to the complexity of the new requirements.

How can Secure Privacy's CMP help with TCF v2.2 compliance?

Using Secure Privacy's CMP to help you comply with TCF v2.2. Secure Privacy's CMP is a comprehensive solution that can help you to manage user consent, comply with privacy regulations, and prepare for a cookieless future. Secure Privacy's CMP is an all-in-one solution that makes it easy to comply with TCF v2.2.

With Secure Privacy's CMP, you can:

• Automatically collect and manage user consent
• Provide users with granular control over their data
• Ensure that all vendors are aware of the latest user preferences
• Track consent trends and identify potential compliance issues
• Securely store user consent data
• Benefit from continuous updates and compliance expertise

Secure Privacy's CMP also integrates with other privacy-preserving technologies to help you manage user consent effectively in a cookieless environment.

In short, Secure Privacy's CMP can help you:

• Save time and money
• Reduce the risk of fines and penalties
• Build trust with your users

Contact Secure Privacy today to learn more about how our CMP can help you comply with TCF v2.2.