What is prior consent?

The GDPR and the European ePrivacy Directive require getting explicit consent before using cookies other than those necessary for the website to work properly. That means when a visitor comes to your website, you have to hold all your cookies until they agree to get them. You’ll show them the cookie banner and if they opt-in, you send the cookies. If they remain passive or if they don’t agree, you have to keep blocking the cookies from getting into their computers.

There are many websites with cookie banners, but without prior consent installed. They are not ePrivacy and GDPR compliant, and thus risk fines. These banners will send tracking cookies as soon as the visitor lands on the website. They ask for consent, but since there is no blocking mechanism in place, they insert cookies even when visitors are passive or decline the consent request. Law-wise, these banners serve no purpose.

Prior consent tools allow you to block all the cookies other than those that must be injected straight into your visitor’s computer until they agree on that. With Secure Privacy, you can easily set it up and manage it through the admin dashboard.